Get in touch
800.887.7902
info@yoeebaby.com
Colorado-Based Yoee Baby Sees Early Success at Target.com
Website Editor • Oct 10, 2020
The revolutionary baby toy continues to see steady business growth and garner admiration from parents and scientists alike.
BOULDER, Colo. (October 6, 2020) — Yoee Baby, the award-winning interactive baby toy designed for playing together from Day One, recently surpassed another milestone by joining Target’s online marketplace. The invitation to join one of the most selective e-commerce retailers, coupled with the brand’s early sales success in its first few months on Target.com, marks an exciting moment in Yoee Baby’s meteoric rise as the next must-have baby product.
“Since the beginning, Yoee Baby has experienced a warm welcome from the parenting community, who love the toy for how easy it engages babies, as well as early childhood development specialists and pediatric scientists, who appreciate the toy’s research-backed design,” said Jillian Lakritz, CEO and founder of Yoee Baby. “To see this early success on Target’s online marketplace is another great milepost for our company, and proof that we are filling a much needed-gap in the market.”
Launched on Target.com in late July, Yoee Baby is a Colorado-based toy brand that was introduced to the world on Kickstarter in 2016. In just thirty days, it became Kickstarter’s most-funded baby toy ever. Today, Yoee Baby is available at boutique retailers, specialty toy stores worldwide, Amazon, Target and yoeebaby.com.
“We’re thrilled to be invited to Target.com, which is a top-tier, highly-curated online marketplace,” added Bill Donavan, co-owner of Yoee Baby. “It’s a confirmation that Yoee Baby’s thoughtful product features are resonating with consumers looking for a way to engage with their newborn in the earliest days. We’re thankful for this opportunity with Target.”
Yoee Baby comes in a variety of cute characters that each feature a soft, feather-like tail designed to caress baby, stimulate their senses and make them giggle, smile and coo. Each character includes an easy-to-grab handle, crinkles, a gentle rattle and a silicone teether. Spending “Yoee Time” with baby helps promote sensory development, body awareness, language development, gross motor skills and fine motor skills, making it a tool disguised as a toy.
About Yoee Baby
Inspired by equal parts love and science, Yoee Baby was founded in 2015 after new mom, Jillian Lakritz, realized that the baby toys that were currently on the market were either not age-appropriate for a newborn or only created one-sided interactions with her baby. Noting an increasing body of research that affirms babies are born to play, Jillian created a toy that allows parents and babies to play together in ways that foster early childhood development skills that last a lifetime.
For more information, visit YoeeBaby.com and follow us on Facebook, Twitter, Pinterest, and Instagram.
A baby’s earliest learning happens through their senses. Sensory play encourages baby to explore and investigate while building body awareness, motor skills, and helping form strong neural connections in the brain. Use a silk scarf, a feather boa, or a soft toy to lightly caress baby’s face and body. Baby may find these interactions calming and soothing or they may become more alert as they track the object and delight in a new sensation. Young babies often respond to touch with a full body reflex. If you tickle one foot, both feet may start to move and baby may start to squirm in response. As babies develop, they increasingly gain muscular control and control over their reflexes, allowing them to respond with more targeted responses. Gentle massage is another way to engage their senses while making them feel safe and loved.
Tummy Time is time for exploration and play. Tummy time is important for baby’s visual, motor, and sensory development. It also helps develop muscles in the neck, back, and shoulders. Getting started is as easy as introducing your newborn to even a short session of Tummy Time (3-5 minutes) when they are alert and well-rested. Over time, this can easily be increased, since there’s really no limit to Tummy Time other than making sure that it’s only done while you and baby are alert and engaged. Make Tummy Time fun by using rattles (not too loud), toys, and mirrors to encourage reaching and visual tracking. Get down on the floor at baby’s eye level. Baby loves your face! Sing a song to calm and soothe if baby gets fussy. Don’t forget to give baby lots of words of encouragement and smiles!
